{"id":5707,"date":"2022-10-01T10:33:32","date_gmt":"2022-10-01T08:33:32","guid":{"rendered":"https:\/\/www.intelliplan.se\/en-ny\/?p=5707"},"modified":"2022-10-06T09:14:44","modified_gmt":"2022-10-06T07:14:44","slug":"din-guide-for-bra-jobbannonser","status":"publish","type":"post","link":"https:\/\/www.intelliplan.se\/en\/blog\/2022\/10\/01\/din-guide-for-bra-jobbannonser\/","title":{"rendered":"Din guide f\u00f6r bra jobbannonser"},"content":{"rendered":"\t\t
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Jobbannonsen \u00e4r ofta kandidatens f\u00f6rsta m\u00f6te med er som f\u00f6retag och ger ett f\u00f6rsta intryck b\u00e5de av er och av den tj\u00e4nst ni erbjuder. Jobbannonsen \u00e4r d\u00e4rav otroligt viktig och kan vara avg\u00f6rande n\u00e4r det g\u00e4ller att f\u00e5nga toppkandidater.<\/span><\/p>

Om du lyckas f\u00e5 dina annonser att sticka ut har du en stor f\u00f6rdel. Att sticka ut och f\u00e5nga intresse \u00e4r dock l\u00e4ttare sagt \u00e4n gjort. I denna artikel ger vi dig tre tips f\u00f6r att lyckas med dina jobbannonser. <\/span>Vi har dessutom f\u00f6rberett en checklista som du kan ladda ner l\u00e4ngre ner i artikeln.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fokus p\u00e5 vad ni erbjuder, inte p\u00e5 vilka ni \u00e4r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ett vanligt misstag \u00e4r att man inleder en jobbannons med en l\u00e5ng beskrivning av vilka man \u00e4r. Det \u00e4r sj\u00e4lvklart viktigt f\u00f6r kandidaten att f\u00e5 veta vad ni g\u00f6r och varf\u00f6r men det kan de lika bra l\u00e4sa om p\u00e5 er hemsida. F\u00f6r att f\u00e5nga kandidatens intresse b\u00f6r ni ist\u00e4llet korta ner presentationen. Fokusera p\u00e5 vad ni har att erbjuda och varf\u00f6r man ska jobba hos just er. <\/span>
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<\/span>Annonser ska i f\u00f6rsta hand besvara dessa fr\u00e5gor;<\/span>
<\/span>– Varf\u00f6r ska man jobba hos just er? <\/span>
<\/span>– Vad skiljer er fr\u00e5n andra arbetsgivare?<\/span>
<\/span>– Vilka personalf\u00f6rm\u00e5ner har ni?<\/span>
<\/span>– Vem s\u00f6ker ni och varf\u00f6r?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e5ga vara annorlunda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Om du har jobbat med rekrytering har du med stor sannolikhet n\u00e5gon g\u00e5ng kopierat ett annat f\u00f6retags annons d\u00e5 de s\u00f6kt en liknande tj\u00e4nst, gjort mindre justeringar och sedan publicerat. En s\u00e5dan annons k\u00e4nns s\u00e4llan unik och lockande. F\u00f6r att lyckas med din annonsering m\u00e5ste du v\u00e5ga sticka ut. G\u00f6r en unik inledning, ta fram personlighet i texten och var kreativ. <\/span>
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<\/span>Ett bra s\u00e4tt f\u00f6r att vara annorlunda \u00e4r att titta p\u00e5 andras annonser och fundera \u00f6ver dess likheter. Hur inleds de flesta jobbannonser? Vilka f\u00f6rdelar lyfter det? osv. Fundera sedan p\u00e5 hur du kan f\u00e5 er annons att sticka ut. G\u00f6r inte som alla andra utan skapa en annons som folk minns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uteslut l\u00e5nga kravlistor och h\u00e5ll det kort<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Var noga med att g\u00f6ra en genomarbetad kravprofil. Att ha o\u00e4ndligt l\u00e5nga kravlistor i en jobbannons \u00e4r s\u00e4llan bra. F\u00f6r det f\u00f6rsta \u00e4r det f\u00e5 som orkar l\u00e4sa igenom hela annonsen om det \u00e4r f\u00f6r mycket text. Dessutom kan en l\u00e5ng kravlista bli avskr\u00e4ckande f\u00f6r m\u00e5nga kandidater. Var d\u00e4rf\u00f6r noga med att stryka de krav som inte \u00e4r n\u00f6dv\u00e4ndiga och v\u00e4lj ut ett f\u00e5tal som faktiskt \u00e4r krav f\u00f6r att f\u00e5 tj\u00e4nsten. <\/span>
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<\/span>Samma sak g\u00e4ller andra delar av annonsen, h\u00e5ll det kort. Se till att f\u00e5 med all n\u00f6dv\u00e4ndig information men se till att det inte blir mer text \u00e4n n\u00f6dv\u00e4ndigt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Checklista jobbannonser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00f6r att g\u00f6ra det enkelt f\u00f6r dig har vi tagit fram en checklista f\u00f6r dina jobbannonser. Vi rekommenderar att du skriver ut listan s\u00e5 att du kan \u00e5teranv\u00e4nda den vid varje rekryteringstillf\u00e4lle. Ladda ner checklistan via formul\u00e4ret nedan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fel:<\/strong> Kontaktformul\u00e4r hittades inte.<\/p>\n\n <\/div>\n <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Jobbannonsen \u00e4r ofta kandidatens f\u00f6rsta m\u00f6te med er som f\u00f6retag och ger ett f\u00f6rsta intryck b\u00e5de av er och av den tj\u00e4nst ni erbjuder. Jobbannonsen \u00e4r d\u00e4rav otroligt viktig och kan vara avg\u00f6rande n\u00e4r det g\u00e4ller att f\u00e5nga toppkandidater. Om du lyckas f\u00e5 dina annonser att sticka ut har du en stor f\u00f6rdel. Att sticka […]<\/p>\n","protected":false},"author":3,"featured_media":5836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"yoast_head":"\nDin guide f\u00f6r bra jobbannonser<\/title>\n<meta name=\"description\" content=\"Dagens kompetensbrist kan g\u00f6ra det sv\u00e5rt att hitta r\u00e4tt kandidater. 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